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MAY 15, 2008
  • Former Planeta Sales Director Joins Rayo Team
  • California Dreaming: Previewing BEA
  • Rayo Gives Light to Two New Series
  • When I read a recent New York Times article about how the recession is affecting Hispanic immigrants, I wound up thinking about the book business. The article, citing a survey conducted by the Inter-American Development Bank, reported that more Latin American immigrants are considering going back to their home countries in response to the crackdown on illegal immigrants, as well as the decrease in (low-wage) jobs.

    Former Planeta Sales Director Joins Rayo Team
    Planeta’s former U.S. sales director, Marla Norman—a recognized mover and shaker in the U.S. Spanish-language publishing world—has joined HarperCollin’s Rayo team. Norman officially began her role as a Spanish-language consultant and contributor to Rayo’s marketing, publicity, and sales forces on May 27. She will report directly to HarperCollins group president Brian Murray.
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    California Dreaming: Previewing BEA
    For the past several years, the Spanish-language book market’s presence at BookExpo America (BEA) has grown in scope, and this year’s event in the Los Angeles Convention Center is no exception. Most of the discussions related to the Latino book market will again be organized by the Association of American Publishers’ (AAP) Publishing Latino Voices for America (PLVA). Here are the events you shouldn’t miss.
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    Rayo Gives Light to Two New Series
    Having taken stock of the U.S. Spanish-language market’s evolution, Rayo publisher and editorial director René Alegria felt something was missing: a book series devoted to contemporary Spanish-language classics. “These thematic, mini-libraries exist in English,” he thought to himself. “Why not try doing the same in Spanish?” Thus, the creation of Esenciales (Essentials), a new series of literary fiction from Rayo. Think of it as a library of contemporary Spanish-language classics, not intended for an academic syllabus per say but filled with books that have withstood the test of time. Or as Alegria put it, “Those familiar titles that have emerged from an academic shadow to become beloved books of the people.” The series is the first of its kind in Spanish in the United States.
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    Call for Reviewers!!

    Críticas is seeking librarians to review Spanish-language books on a range of subjects, especially autobiography/ biography; commercial and/or literary fiction (includes original works in Spanish & world literature in translation); reference (e.g., dictionaries, encyclopedias, ESL/ language guides, etc.); religion; and self-help.

    Reviewers should be familiar with general collection development in public and academic libraries and be willing to review books on a regular basis.

    Please send a résumé and sample book review to the editor at aida.bardales@reedbusiness.com. All reviews for must be submitted in English.

     
     
    ADULT NONFICTION

    El poder de
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    Carlos Ruiz Zafón—Playing the Angel
    Some might call Carlos Ruiz Zafón a lucky little devil. A writer who could have been content publishing four well-received young adult novels (which won him prizes and publishing street cred), as he earned a nice living as an advertising executive. But no, he decided to really go for it.

    Recession-Proof?—The State of the Spanish-language Book Market
    “If anyone in this country wants to grow their business, they have to take account of the Hispanic demographic,” says Rayo editorial director René Alegria. Indeed, Spanish-language books have seen sales rise for most of this decade. At Barnes & Noble, for example, sales more than doubled between 2002 and 2007, says buyer Amanda Schilling. One indication of just how far the category has come, notes Ernesto Martínez, buyer of Spanish and Latino Studies at both Borders and Walden, is that “people used to shop for what was available in Spanish. Now they come for what they want to read.”
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    FICTION Best Sellers – MAY 15
    1. Amor en los tiempos del cólera. García Márquez, Gabriel. (U.S.: Vintage: Random House. 2007.)
    2. El alquimista. Coelho, Paulo. (U.S.: Rayo: HarperCollins. 2002.)
    3. Cien años de soledad. Edición conmemorativa. García Márquez, Gabriel. (Spain/U.S.: RAE & Alfaguara: Santillana. 2007.)
    4. La sombra del viento. Ruiz Zafón, Carlos. (Spain: Planeta. 2006.)
    5. La casa en Mango Street. Cisneros, Sandra. (U.S.: Vintage: Random House. 1994.)
      See All Best Sellers Lists

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