Secretos del vendedor más rico del mundo. (Secrets from the Wealthiest Salesman in the World)

Reviewed by Yolanda J. Cuesta, Cuesta MultiCultural Consulting, Sacramento, CA -- Críticas, 7/15/2008

Cruz, Camilo.
U.S.: Grupo Nelson. 2008. 204p. ISBN 978-1-60255-148-0. pap. $14.99. SELF-HELP/BUSINESS

Colombian Cruz is a best-selling authors and well-known motivational speaker in the field of self-help, peak performance, and personal development. He has written over 20 best-selling books and audio books, including La vaca (The Story of the Cow), which won the Latino Book Award for Best Self-Help Book in Spanish in 2004. His charisma and energy have made him a popular speaker to Fortune 500 companies, educators, and professional associations in the United States and abroad. In his latest title, Cruz outlines the ten secrets or characteristics that distinguish the outstanding sales person from the mediocre sales person. Each chapter discusses one secret, starting with the principle that everyone is a sales person and that we are always engaged in selling, whether it be ideas, products, and services, or skills and talents. Other chapters discuss time management, knowing one’s customer, personalizing services, and building ongoing customer relationships. The result is a succinct, practical, and very useful synthesis of the essential principles needed to grow one’s business. Comparing the successful and not-so-successful sales person is particularly effective, allowing readers to see the differences. Of interest to the growing number of Latino businesspeople; highly recommended for all public libraries, business libraries, and general bookstores.

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